Structural Integrity & Protection

Structural Integrity & Protection

Material Mismatch: Avoiding the Costly Mistake of Over-Engineering Your Product's Protection

In my 15 years as a senior consultant specializing in product design and protective packaging, I've witnessed a pervasive and expensive error: the mat...

Structural Integrity & Protection

The Unboxing Snag: How Poor Structural Design Creates Customer Friction (And the Nexfit Fix)

This article is based on the latest industry practices and data, last updated in March 2026. In my 15 years as a packaging and customer experience con...